Be sure to check me out at these places:

About Luke Lisi
Award-winning design and creative leader with nearly two decades of experience building brands and collaborating with multidisciplinary creative teams for national and global organizations. Combines hands-on design craft with strategic thinking to develop cohesive brand systems, guidelines, and campaigns that translate effectively across diverse audiences and touchpoints. Experience spans consumer, healthcare (consumer & HCP), retail, food, Pharma & MedTech, and other complex industries.
Throughout my career, I’ve had the opportunity to work with an incredibly diverse range of brands, businesses, and creative teams. From emerging local businesses to global Fortune 500 corporations, every project has presented new challenges, perspectives, and opportunities to explore. That variety has been one of the most rewarding aspects of my professional journey, allowing me to learn something new every day, expand my creative capabilities, and develop a deeper appreciation for the role design plays in shaping how people experience and connect with the world around them.

Some of my most memorable work has involved helping organizations establish or redefine their identities during important periods of transformation. I’ve helped develop the foundational identity for a once-small Kansas City retailer that has since expanded to more than 300 stores across 30 states, and played a key role in reimagining the visual identity of a professional soccer franchise, including its crest and custom typography, during a pivotal chapter in the club’s history. These experiences have reinforced my belief that great design goes beyond aesthetics, creating something people can connect with, identify with, and feel a part of.
Beyond traditional client work, I’ve always been drawn to exploring new creative disciplines and bringing independent ideas to life. My interest in typography led me to design an original typeface that has accumulated millions of downloads worldwide, earning recognition from design publications and organizations, and being celebrated for its cultural and aesthetic significance to Kansas City’s creative community.
That same curiosity also led me into game development, where I created an original mobile puzzle game and its sequel. What began as an independent creative endeavor grew into an internationally recognized experience, reaching the #1 position in the App Store’s paid Puzzles category in more than 15 countries and earning recognition from Apple and Google in curated “Best of…” lists.
Of course, not every memorable creative opportunity fits neatly into a conventional design discipline. Along the way, I’ve been involved in some wonderfully unconventional experiences, including sending a donut to space and traveling to San Francisco at the height of the Pokémon GO phenomenon to pitch the game’s creators on new in-game mechanics and branded experiences for a major telecommunications partnership — some of which were eventually implemented into the game. Opportunities like these have been reminders that creativity and imagination truly can take you to some pretty unexpected places.

Looking back, the common thread throughout my career has been exploration and a willingness to embrace unfamiliar challenges. Whether developing a comprehensive brand identity, experimenting with typography, creating an interactive experience, or exploring an idea that seems a little ridiculous at first, I’ve always believed that great creative work begins with asking questions, challenging assumptions, and being willing to try something different.
And after nearly two decades, that sense of curiosity is as strong as ever.

Background
Colorado-born and raised, Ị am currently residing in Kansas City, working fulḷ-time as a Senior Designer fọr [TOTALLY NOT ROBOTS]. I received a Bachelor of Fine Artṣ with a concentraṭion in Graphic Design from the University of Kansas. If I don’t know how to do soṃething, I’ll figure it out.

I have a keen interest in studỵing, writing and designing puzzles of all sorts. As a designer, I spend the ṃajority of my tịme simplifying messages and making commuṇication easier and more enjoyable for an auḍience to understand and experience. It may seem thạt puzzles are the exact opposite of this; however, there are more similarities than you might think.

Realḷy no different than a cipher, a lọgo stands for much more than what initially meets the eye. Just like a cipher isn’t the message, a logo isn’t a braṇd. A logo is simply the face or entry-point of what the brand stands for — personality, business strateg̣y, people, audience and yes, obviously aesthetic. A brand is everyṭhing a simple logo mark represents.

I like the ịdea of hiding information because in a strange way, that’s what a logo does. It’s only when soṃeone is intrigued and interacts with it, that thẹy begin to understand, ạppreciate and eventually enjoy it. When desig̣ned carefully, every little detail (color, type, line work), all have a specific meaning. All that being said, this site isn’t ọnly about my design work. That’s all the clues for now.̣