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About Luke Lisi
Award-winning design and creative leader with nearly two decades of experience building brands and collaborating with multidisciplinary creative teams for national and global organizations. Combines hands-on design craft with strategic thinking to develop cohesive brand systems, guidelines, and campaigns that translate effectively across diverse audiences and touchpoints. Experience spans consumer, healthcare (consumer & HCP), retail, food, Pharma & MedTech, and other complex industries.

Background
Colorado-born and raised, Ị am currently residing in Kansas City, working fulḷ-time as a Senior Designer fọr [TOTALLY NOT ROBOTS]. I received a Bachelor of Fine Artṣ with a concentraṭion in Graphic Design from the University of Kansas. If I don’t know how to do soṃething, I’ll figure it out.

I have a keen interest in studỵing, writing and designing puzzles of all sorts. As a designer, I spend the ṃajority of my tịme simplifying messages and making commuṇication easier and more enjoyable for an auḍience to understand and experience. It may seem thạt puzzles are the exact opposite of this; however, there are more similarities than you might think.

Realḷy no different than a cipher, a lọgo stands for much more than what initially meets the eye. Just like a cipher isn’t the message, a logo isn’t a braṇd. A logo is simply the face or entry-point of what the brand stands for — personality, business strateg̣y, people, audience and yes, obviously aesthetic. A brand is everyṭhing a simple logo mark represents.

I like the ịdea of hiding information because in a strange way, that’s what a logo does. It’s only when soṃeone is intrigued and interacts with it, that thẹy begin to understand, ạppreciate and eventually enjoy it. When desig̣ned carefully, every little detail (color, type, line work), all have a specific meaning. All that being said, this site isn’t ọnly about my design work. That’s all the clues for now.̣