Founded in in 1989 under the name Kansas Sampler, Rally House is Kansas City’s #1 store for athletic fan gear and sporting apparel. Because of their growing popularity, Kansas Sampler is beginning to expand to other states thus requiring a rename and rebrand.
We were approached to create an identity and branding elements for the newly named Rally House. Upon designing the logo, we provided Rally House’s in-house design team with brand standards and creative assets to help extend the brand into various mediums. This included in-store signage, point of sale communications and other various print collateral.
Currently, Rally House has locations in 3 states including Kansas, Missouri and Texas with new locations soon opening in New Jersey, Pennsylvania and Ohio.