Any man’s dream destination, the Old Kirby Place is located on the legendary Upper Madison River. It sits on 15 acres in the middle of beautiful Montana and offers fly fishing aficionados, and those who love spending time being active in the beautiful outdoors, the ultimate getaway.
The best avenue for new clients at Old Kirby Place is word of mouth. Fishermen trust other fishermen, and we wanted to harness the positive feedback the customers were giving this Montana fly fishing lodge.
We decided to use the old standard, direct mail, to accomplish this. Upon arrival at the lodge, each room was stocked with a set of unique postcards created specifically for Old Kirby Place. Each postcard was pre-stamped prompting immediate use by those visiting. This created a vehicle for a personal recommendation to prospective visitors.
Old Kirby Place received two Gold Addys from the Las Vegas Ad Club in 2013.
Kyle Pugh ——————————— Photographer / 2nd Cam Op Luke Lisi ——————————— Designer and Illustrator Brent Anderson —————— Copywriter Glendon Scott ——————— Creative Director Austin Walsh ———————— Director and Photographer Dustin Schirer —————— Editor and Audio