Middle of the Map
Middle of the Map Fest is the annual three-week celebration that brings together the art and creative culture of the Midwest. Bringing in local and national talent alike, the Fest features Music, Forum and Film events.
Westport is not only the location of the Music festival, but is also Kansas City’s oldest established community. Staying true with the roots of the festival, I created a mark that highlighted the unique geographic location as well as speaking conceptually the idea of community.
Upon first glance, the map highlights the geographical location of Kansas City. However, a keen eye will also see the map of Westport, which served as a passage into the Western Frontier more than 150 years ago.
Growing every year since its beginning in 2011, the Fest is certain to turn into one of Kansas City’s cultural and intellectual staples. With this, MOTM needed an [identity] that provides a toolkit which will allow consistency in all promotions and communications.
After creating the initial mark, I designed a custom typeface comprised of three layers. The of the idea was to represent each event of the festival and when combined, the pieces create the whole.