Middle of the Map
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Middle of the Map Fest is the annual three-week celebration that brings together the art and creative culture of the Midwest. Bringing in local and national talent alike, the Fest features Music, Forum and Film events.
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Westport is not only the location of the Music festival, but is also Kansas City’s oldest established community. Staying true with the roots of the festival, I created a mark that highlighted the unique geographic location as well as speaking conceptually to the idea of community.
Upon first glance, the map highlights the geographical location of Kansas City. However, a keen eye will also see the map of Westport, which served as a passage into the Western Frontier more than 150 years ago.
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Growing every year since its beginning in 2011, the Fest is certain to turn into one of Kansas City’s cultural and intellectual staples. With this, MOTM needed an [identity] that provides a toolkit which will allow consistency in all promotions and communications.
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After creating the initial mark, I designed a custom typeface comprised of three layers. The basis of the idea was to represent each event of the festival and when combined, the pieces create the whole.